Advantin Digital Marketing Technology
Advantin™ Proprietary Technology
ClickTrending™ Analytics
The starting point for any optimization campaign is understanding the current situation. Analytics are only the beginning. Advantin uses our proprietary ClickTrending™ technology to track the flow of traffic through web sites down to a link level and unobtrusively capture the true experience of the user.
ClickTrending™ is often used in conjunction with Google® Analytics. Optional click-level tracking requires instrumentation of web source code, accomplished through a Windows client tool. ClickTrending™ supports HTML, ASP.NET, PHP, ColdFusion, and most other languages in widget form, and ASP.NET for native integrated applications. All tracking, analysis, and reporting is normally performed in our hosted environment (unless client specifies), minimizing the impact on client resources.
Conversionization™ Lead Capture
Conversion is the science of converting leads into customers. Conversionization™ is the art and science of tracking conversions through all advertising media for optimization of the marketing process. Before you can optimize conversion or traffic, data must be collected and analyzed. This is a key part of what our Conversionization™ technology does, especially in difficult situations where the sale cannot be completed online.
Our small business Conversionization™ solutions include fully managed and hosted lead capture forms and coupon tracking with integrated analytics (ClickTrending™, Google® Analytics, and Google® Adwords Conversion Tracking)
Adization™ Custom Ad Server
When adSense™ isn’t paying the bills, it may be time to think about implementing a more intelligent advertising server. Advantin analyzes the customer demographic on each site we support and we form relationships on the client’s behalf with advertisers that will suit their target audience.
The client then adds simple widget (iframe) code to their web pages in strategic locations and formats as determined by our experienced staff. Once implemented, Advantin manages the entire process for the client. After initial set up costs, we deduct our monthly fees directly from the revenue generated.
Our Ad Server technology supports affiliate advertising (CPA/CPL), banner ads (CPM), and pay per click (PPC) ads. Through our Custom Video Player we can also support video advertising.
Upsellization™ / CrossSellization™
Several years of internet marketing experience has shown that the greatest impact from optimization activities usually comes from creating an innovative up-sell and/or cross-sell strategy. The general goal of such a strategy is to raise the lifetime value of each customer and make customer acquisition more affordable.
Our proprietary Upsellization™ technology is highly customized for each customer and relies on proven commerce strategies to up-sell the customer without risk of losing the original sale. It also provides for long-term contact with the customer to continue to sell new offers to them, prolonging the customer relationship and reviving customers previously considered lost.
CrossSellization™ employs strategic partnerships, affiliate marketing, and referral-based programs to automatically improve recurring revenue from your customers by reaching out to non-competitive partners to sell into your existing customer base using proven methods.
Searchization™ Search Engine Optimization Solutions
When standard Search Engine Optimization (SEO) and Search Engine Marketing (SEM) practices are not enough, we employ custom designs and technology to build authority and search ranking through structured link and content index drivers. These RSS-based index drivers form the base for content distribution and incoming links.
While Searchization™ solutions focus primarily on off-page optimization factors, all search solutions include on-page site assessment services for SEO factors.
Contentization™ Internet Content Solutions
Organic traffic comes from search rank and that rank is based in large part on the quantity and quality of the content on the site. Contentization™ solutions are custom-built software, data, and information solutions that rapidly manipulate, deploy, and interlink content from various sources, including hand-written information, RSS data feeds, social media, and other properly licensed sources of information. These solutions are highly dependent on the industry and application.
For those that do not or cannot use content management systems, Contentization™ can also organize content and create sitemaps for submission to search engines and RSS data feeds for content syndication.
DemographPlus™
DemographPlus allows companies to capture more valuable data from the prospects and customers. It also allows them to join that data to public access data that may provide a competitive advantage to the business. This data can then be used for further online or offline marketing efforts to tailor a message to the right prospects at exactly the right time.
This product includes our Landing Page Generator that generates context relevant landing pages using a campaign customized keyword database. The database includes geographic, demographic, and commerce terms. This integrates with the Advantin adWords Keyword plus tool to create the advertising campaigns from the same data. It also integrates with Data Feed Tools to create data-based content and incoming link feeds.
DemographPlus™ is currently under development and is not yet available for general release.